Madrid & La Rioja Tour: A Tale of Two Cultures Through Tradition, Food & Wine

What to expect on this itinerary
Spain is a confluence of cultures that uniquely flow out of each region. Madrid boasts a contemporary and fast-paced atmosphere encased in a city of historic buildings. El Rioja is a region emblematic of vineyards and medieval towns spread throughout the countryside. This Madrid and La Rioja tour is custom-tailored to tell a tale of two cultures through tradition, food and wine. Visit elegant palaces and sip wine in a cellar with over 500 years of history. From paintings to cuisine, people to architecture, countryside to cityscape, you will discover culture in Spain.
Customizable Itinerary
Knowing Where to Start
Madrid both encapsulates and separates itself from the remarkable cultures of Spain. The Spanish capital city has a firm grip on its historic routes, cultural identity, and gastronomical fingerprint. The Gran Via is lined with baroque facades of antique buildings. Plaza Mayor is encircled by on old palace with over 237 balconies looking inward on the square. Locals and visitors sit in the charming cafes and let the aromas of freshly baked pastries and steaming coffee engulf them. When you arrive at the airport, your private transfer is already waiting for you. The city bursts with regal and cultural fame.
The Golden Triangle of Art is comprised of three most important art museums in the city: the Prado, Reina Sofia, and Thyssen-Bornemisza Museums. The country’s heritage emanates from the opulence of the Royal Palace and the decadence of Michelin Star rated restaurants. The modern world meets the far-reaching historic architecture. The city moves to the fast pace of capital streets, but the people contain a charm of the countryside. While you find the cultures of the entire country settling in, Madrid is unique in its energy and is remarkably different. The longer you stay, the more you will understand that Spain is a single country but Madrid is a different world.
What's Included:
Discovering Madrid
Capturing Toledo
The Strength of Dedication
Collecting Europe
Good to Be Guided
On the Footsteps of Pioneers
Cultural Collaboration
Trip Highlights
- Discover the vast cultural differences between Madrid and the northern villages of La Rioja Province
- Visit the exceptional landmarks, from historical buildings to celebrated museums, of Madrid
- Explore Toledo, and entire medieval city distinguished by UNESCO as a Cultural Heritage Site
- Witness the world’s largest building at El Escorial, a stunning 16th-century edifice
- Travel the La Rioja wine trail on guided visits to the local wineries
- Stumble upon hidden restaurants and cafes in a distinctive food-centric medieval village
- Stroll through the world’s largest wine museum
Detailed Description
Sip a fresh coffee as you sit in an open café surrounded by the façade of an old palace. Wander down a street known to have over 80 separate small restaurants, each offering unique and local cuisine. On this 8-day Madrid and Rioja tour you will experience two cultures through tradition, food and wine. Start your luxury Spain vacation in the capital, a city filled with fascinating heritage. The Royal Palace is alluring and the old quarter embodies the history of the entire country. Spend the first day on a privately guided tour of the city’s most exciting monuments. Visit Plaza Mayor and the Royal Palace. Spend time wandering through your preferred art museum of the golden triangle. Journey to Toledo for the day and enjoy a guided tour of the medieval city. Toledo is an amalgamation of cultural history, collecting distinctive art and containing legacies of palaces, fortresses, mosques, synagogues, and churches.
En route to Haro, you will stop at El Escorial, the largest building in the entire world. The complex is a combined palace and monastery that dates back to the 16th century. The opulent interior contrasts the sharp façade. Spend time enjoying Haro, a sleepy medieval town considered to be at the heart of the La Rioja wine region. Visit the largest wine museum compiled to date at Dinastia Vivanco. Learn about the history of wine cultivation and the importance of grape varietals and diverse landscape. Enjoy your private guided tour of the wineries and surrounding villages.
Each vineyard explains another aspect of wine production and offers fabulous samples of the regional wines that reinforce information with flavorful facts. Explore the broad regions of the countryside, the quiet charm of persistent medieval villages, and the exceptional cuisine along Calle Laurel, one of the most celebrated gastronomical streets in the country. Follow the footsteps of vintner pioneers and enjoy the stunning landscape around Elciego and Laguardia. If you don’t love wine at the start of your visit to La Rioja, you will certainly delight in its history and passionate followers. You have your preference of transferring to Bilbao or returning to Madrid for your flight home. You have experienced just the tip of Spanish culture and can always continue the exploration.
Starting Price
$3,200 per person (excluding international flights)
What's Included
- Accommodations
- In-country transportation
- Some or all activities and tours
- Expert trip planning
- 24x7 support during your trip
Your final trip cost will vary based on your selected accommodations, activities, meals, and other trip elements that you opt to include.
Verified Traveler Reviews
Based on 2720 reviews
Zicasso’s travel specialist and her team were fantastic. They were very responsive and quick to make changes when our arrival flight was delayed a day. The experiences were tremendous and the meeting times and contact points with various guides and drivers in several cities were well organized and seamless.
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It was the first time we’ve used a travel company and there’s no going back to doing the planning ourselves! Zicasso’s travel specialist designed a trip around our needs and preferences. We enjoyed excellent private tours, wonderful boutique and unique hotels, and many of his recommendations for restaurants and other things to explore. He went above and beyond to check in with us on how it was going, even arranging a takeaway breakfast for our early-morning flight!
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Zicasso’s travel partner created a beautiful trip for our family. It was a last-minute international trip and they planned everything for us, and responded to all our specific requests and changes with grace and patience. They pulled everything together so quickly. Their local knowledge and connections to the people and places that we wanted to go were incredible.
All our accommodations were incredible and the tours and tour guides were interesting and custom-built for our needs. The communication with them was clear, fast, and responsive. They were a great travel company and I highly recommend them.
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My husband, our two adult sons, and myself had the pleasure of going to Spain for 11 nights. We didn’t know much about the country, so we relied on Zicasso’s travel specialist to guide us. From the start, she explained the history, culture, food, etc.
We traveled to Madrid, Granada, Seville, Barcelona, and Costa Brava! We also took day trips to Toledo and Córdoba. We had excellent tour guides and drivers. Our trip flowed nicely, as we were on the go a lot of the time.
It was a trip of a lifetime for our family. We looked forward to the tapas, paellas, Jamón Ibérico, gazpacho, empanadas, rabo de toro, and, of course, the seafood every evening. The Spanish people were great and some we’ll never forget!
We learned so much about the ancient and early history, including the Roman conquest through the Medieval and early modern history. We were taking in this information all week, including the Prado Museum, the Picasso Museum, and the Dalí Theatre-Museum!
A simple family moment was sitting on our rooftop in Seville by the pool looking out at this beautiful city, which was difficult to leave!
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We visited Madrid, Toledo, San Sebastián, Bayonne, Biarritz, Saint-Jean-de-Luz, Hondarribia, La Rioja, Barcelona, Montserrat, and the Penedes (Cava) region.
We loved our private guides, private wine tastings, and day trips outside of the big cities.
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We had been planning a two-week trip to Spain for most of 2024, researching the different regions, the available transportation options, and the logistics of trying to fit everything we wanted to do and see into two weeks. Once we felt comfortable having an informed conversation, we contacted Zicasso. We had used them for a prior trip to Italy in 2021. We were provided with two quality companies to assist us with planning our trip. Both companies provided us with proposals and itineraries based on our interests.
We chose this Zicasso travel company and could not have been happier with their attention to detail, communication, and customer service. We originally were working with one representative and, over the summer, we received an email introducing our new travel consultant. She immediately contacted us to introduce herself and to let us know that she was there should we need anything before, during, or after the trip. We had a pre-trip video meeting with her to answer some minor logistics questions. Two weeks later, we landed in Spain.
All of the companies selected for our trip, from drivers, guides, and cooking instructors to wineries were fantastic! Travel is more than the things you see and do; it's also about the people you meet while traveling. We thoroughly enjoyed everyone we met. They made us feel welcome and tailored each experience to what we were interested in.
Since our travel consultant lives in Madrid and our final stop was there, we made plans to get together for a drink to discuss our experiences. As we were discussing the trip with her, we realized we were having a hard time picking just one experience, one guide, or one place that was our favorite in each city.
We had a pretty good idea of what we wanted from this trip to Barcelona, Granada, Córdoba, Seville, Ronda, Madrid, and Toledo. The travel company listened to our interests and took to heart what we hoped to get from the trip. They designed and executed a fantastic two-week itinerary based on our budget. We are already thinking about a trip to Northern Spain in the future and our first call will be to the same travel company.
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